The image shows an upright, hand-tied bouquet of white and green flowers, perfectly centred against a bright white background that emphasises its calm, refined beauty. At the core of the design are numerous stems of white daisy chrysanthemums, each flower composed of many fine, crisp petals radiating out from a vivid yellow-green eye. They form a soft cushion of blossoms, full and generous, creating a sense of comfort and familiarity, like a reassuring presence in a quiet South Norwood living room. Rising among these daisy-like blooms are several elegant lily buds, still closed and elongated, with pale green outer petals that subtly fade into cream near the tips. Their poised, upward lines introduce a feeling of hope and future flowering, appropriate for a thoughtful sympathy gesture. Between the larger flowers, delicate sprays of white baby's breath weave in and out, their tiny, cloud-like blossoms creating an airy, almost weightless layer that softens the entire composition. Encircling this white heart, lush dark green leaves spread outward, glossy and firm, providing a structured, verdant cradle that enhances the lightness of the blooms. The stems are drawn together and wrapped in textured brown kraft paper, folded in a neat, conical shape that hints at natural, eco-conscious design often appreciated by residents around South Norwood and its tree-lined streets. A second layer of transparent cellophane wraps over the paper, protecting the flowers while allowing every detail to remain visible, from the strong green stems to the smallest gypsophila floret. The overall impression is one of serene purity and gentle dignity-an arrangement that feels at home accompanying a memorial service, resting on a console table, or arriving as a quiet message of condolence anywhere in South Norwood.
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Set against a pristine white background, this hand-crafted bouquet feels like it has just been finished by an experienced South Norwood florist, then carefully placed for a final inspection. The arrangement is dominated by white, daisy-like chrysanthemums, their layered petals pristine and smooth, forming open circles around glowing yellow-green centres. These blooms cluster together in generous groups, creating a lush, inviting surface that draws the eye inward. Among them stand several tall lily buds, still tightly closed, with slender, tapering forms shaded in cool green and touched with cream at the tips. They bring a sense of elegant restraint and quiet anticipation, as though the bouquet will continue to evolve in the days after it is delivered. Fine threads of white baby's breath run through the entire composition, each tiny, starry flower adding a whisper of texture and softening the transitions between the larger blooms. Around this, substantial, glossy green foliage fans out, supporting the flowers with a deep, botanical backdrop that makes the whites appear even more luminous. The bouquet is bound together at the stems and wrapped first in rustic brown kraft paper, its creases and folds catching soft highlights and giving a natural, grounded look. A layer of clear cellophane surrounds the paper, slightly crinkled and reflective, providing protection while keeping the structure visible from top to bottom. The stark background removes any distraction, allowing the bouquet's gentle colour palette and careful craftsmanship to speak clearly. It conveys a mood of peace, remembrance, and compassionate thought, ideal for sending condolences, marking a memorial, or offering quiet support to a South Norwood family in need of comfort.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Elevate any occasion with the PURE ELEGANCE white bouquet from Florist South Norwood. This graceful arrangement features snow-white lilies, delicate white spray chrysanthemums and clouds of gypsophila for a timeless, luxurious look. Perfect for birthdays, anniversaries, sympathy gestures or simply to brighten someone's day, its soft white tones bring calm, purity and sophistication to any home or workplace.

Each PURE ELEGANCE bouquet is expertly hand-crafted by our skilled florists in South Norwood using fresh, premium blooms. Flowers are delivered in bud where possible, so you can enjoy watching the lilies and chrysanthemums slowly open and reveal their full beauty, with a guaranteed 5 days of freshness. The original size bouquet is shown, offering a generous, full display.

We offer next-day flower delivery in South Norwood and surrounding areas for orders placed before 4pm, making it easy to surprise someone special at short notice. Due to seasonal availability, we may occasionally substitute certain stems with flowers of similar size, colour and value, always maintaining the same refined, elegant style. Choose PURE ELEGANCE when you want a classic white bouquet that feels both modern and luxurious-order online today from floristsouthnorwood.co.uk.
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  • Google * * * *

    The funeral flowers were lovely, well done.

    S
  • Google * * * * *

    Ordered the flowers to be delivered to friends in Oxford. The bouquet were delivered early in the morning and the company sent an email to notify me. Pretty convenient. Thank you.

    J
  • Google * * * * *

    Elegant bouquet. You could definitely tell that it's been created by experienced florists.

    P

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